Monday, July 1, 2013
Jennifer Aniston the Stunning New Face of Cancer Campaign
Saks Fifth Avenue and the Entertainment Industry Foundation (EIF) have selected Jennifer Aniston as their new spokesperson for their 2013 Key to the Cure campaign.
The 15th annual campaign will raise funds for EIF's Women's Cancer Research Fund through the sale of a limited-edition Emilio Pucci T-shirt and a four-day charity shopping weekend.
In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised over $33 million for cancer research.
"I'm so honored to join the Entertainment Industry Foundation and Saks Fifth Avenue in their continued efforts to raise funds for promising scientific research through EIF's Women's Cancer Research Fund," said Aniston. "My hope is that everyone will contribute to this worthy cause by purchasing a Key to the Cure T-shirt designed by Emilio Pucci."
The limited-edition tee — created by Peter Dundas of Emilio Pucci — will retail for $35 at Saks Fifth Avenue stores, Saks Fifth Avenue Off 5th stores, and online at saks.
com starting on October 1. One hundred percent of the proceeds from each shirt sold will be donated to EIF's Women's Cancer Research Fund, benefiting charitable programs dedicated to finding new detection methods, better treatments, and eventual cures for women's cancers.
Look for Aniston to be wearing the special tee in an upcoming national public service announcement and print advertisements starting in September.
"I am proud for Emilio Pucci to be part of such an important initiative with Saks Fifth Avenue," added designer Peter Dundas.
"I think every living person has been touched by this disease through the illness or even loss of a friend or a family member. I have. It would seem that in 2013 this would no longer be a worry, but it very much is and so the fight continues."
Saks Fifth Avenue's charity shopping weekend will take place Thursday through Sunday, October 17 to 20, at all Saks Fifth Avenue and Saks Fifth Avenue Off 5th stores nationwide and on saks.com.
During the shopping weekend, 2% of participating vendor sales up to $500,000 will be donated to the Entertainment Industry Foundation.
Organizations benefiting from funds raised via the campaign include: The Breast Cancer Research Foundation; EIF's Women's Cancer Research Fund; Cleveland Clinic; Boston's Dana-Farber Cancer Institute; Nevada Cancer Institute and many others.
Aniston has been a long-time supporter of cancer causes.
Beyond being a huge celebrity ally of Stand Up 2 Cancer, in 2011 she directed a short film for Lifetime's "Project Five," a series about women fighting breast cancer.
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